The Mobile Device Revolution
Recently, Google has developed tools which we can all use in order to test the mobile speed of our websites. According to Google and other independent sources, like Hitwise, mobile search queries have surpassed any other device. What’s more, mobile users have become quite demanding and want the right information right away! Google also states that most sites lose 50% of their visitors while their pages are loading onto mobile devices.
Increase Mobile Speed or Perish
Google claims that the average mobile landing page takes 22 seconds to load BUT 74% of mobile site visitors will leave a page if it takes longer than 5 seconds to load. Google has also found that as page load time goes from 1 second to 7 seconds, the probability of a mobile site visitor bouncing increases by an incredible 113%. It’s natural then to expect that even though mobile searches are more popular, the conversion rates are lower than desktop since people leave mobile pages even before they load. Consequently, if your website has a slow mobile speed load, it will translate into lost sale opportunities!
Google Tests Your Mobile Speed
Google’s newest tool to test your mobile site speed is extremely simple to use and very fast. In a matter of a few minutes, you will receive a rating with your loading time, an estimated visitor loss due to loading time, how your site compares with other companies in your industry, a list of top fixes and a free report to help you optimize your site for mobile traffic.
We need to remind you, however, that the fixes recommended in such reports should not be attempted unless you have experience with website development. The results of your changes could alter your site in ways which you may not find acceptable. Therefore, it’s always a good idea to consult professionals before attempting any changes.
For more information about your website’s mobile speed and what Savvy Search Marketing can do for your site, please email us, use our Support Page or call 1-855-488-0988 today!
