DON’T LOSE BUSINESS – ENSURE THAT YOUR WEB FORMS WORK
For many business owners, your website is the primary source of contact for new clients and prospects. It is a fairly common problem that sometimes web forms may not work the way you intend them to. There are many issues outside of your control that can cause valuable form submissions to not reach you, including spam flagging, server/hosting changes, technology updates, and more.
Check Your Web Forms Regularly
Note that forms can work perfectly for many years, and all of a sudden they stop working! Here are some simple strategies to reduce this risk:
- Test your forms on a regular basis
- Review your spam folder(s)
- Ideally have your forms update an easily accessible log (database, Google Sheets, etc) that you can review on a regular basis, so you can see all form submissions
- Be vigilant! If you find that the form flow reduces out of the blue, investigate further.
This vigilance does not only apply to web forms. Below are some of the most common contact methods on websites. Typically these work very well, but in the event of technical problems, you want to be able to recognize them and have them dealt with as quickly as possible.
- Web forms
- Phone numbers, including all call tracking numbers
- Live Chat
- Online booking system
How Often Should You Check Your Web Forms?
The frequency at which you check these will depend on your business. It is also important to be aware of the pulse of your lead generation systems. If your phone is usually very active but stops ringing, check to make sure calls are getting through. If you regularly receive five or six web form submissions a week and you go for a week with none, test the form to confirm you’re receiving emails correctly. Also, check your form logs or call logs.
If at any time you notice a problem, please use the contact form on this page, and we will be happy to help you identify and resolve the issue. Our digital marketing agency provides a satisfaction-guaranteed service designed to competitively maintain your online presence no matter what your budget is. Ready to take your marketing to the next level and dominate online? Contact Savvy Search Marketing to book your FREE SEM/SEO consultation and evaluation today!
