Are you still trying to attract new patients using traditional methods of advertising? Or, are you looking to change your digital advertising agency? Our digital marketing for dentists will have you smiling! Whether it’s dental implants, periodontics, sedation, or general dentistry, we will help you get the opportunity to create new happy smiles.
Many dentists have found that Pay Per Click (PPC) advertising on the major search engines (Google Ads, Bing) is a very effective way of generating new leads. Developing a Google Ads PPC campaign that is highly optimized, relevant, focused, and results-oriented will give you a far higher Return On Investment (ROI) on your PPC dollar spend.
Reach Dental Patients When They Need You
Today, consumers and dental patients are more likely to search for local services online using their smartphones. In fact, according to SEO Tribunal, 97% of people learn more about a local company online before making a decision to contact it. Equally important to note is the finding that 88% of consumers will contact a business within 24 hours after making a local business search on their smartphone.
Consequently, you have the opportunity to reach potential patients at the very moment they need your dental services with the right messages that will encourage them to contact you immediately. What’s more, unlike traditional marketing methods, PPC advertising enables you to target specific audience segments. Knowing who your audience is can help create specific and more effective messages that inform potential patients how you can provide them with the services they need.
Choose a Full-Service Digital Marketing Agency Specializing in Dentists
If you want to get dental implants, you are more likely to go to an implant specialist instead of a general dentist. The same applies to digital marketing. If you want to build successful marketing campaigns and increase your online visibility, you should enlist the services of an agency that specializes in dentists. Specialists have the knowledge and expertise to develop effective marketing strategies since they understand what motivates dental consumers and they have knowledge about the services you provide.
Services to Keep You Ahead of Your Competition
At Savvy Search Marketing, we have been providing dentists in the USA and Canada with full-service digital marketing Marketing since 2005. We have a dedicated team of experienced individuals in multiple focus areas including Search Engine Marketing, Search Engine Optimization (SEO), and Website and Landing Page Development. This enables Savvy to provide a fully integrated digital marketing service that includes everything from hosting to content writing.
Our aim is to increase your online presence and keep you at the top spot of the search results. As a local dentist, you need to dominate in your geographic area. Our experience has also shown determining your specific dental service area(s) of focus or your unique selling proposition is the first step. For example, if you focus on family and general dentistry only, with no sedation and no cosmetic procedures, you need to ensure that only the correct services are targeted at individuals who belong to your particular ideal client demographic.
Address the Needs of Your Patients
Marketing campaigns should also address potential customers’ greatest “Pain Points.” Savvy Search Marketing can develop customized websites and landing pages, provide SEO and call tracking, and, of course, PPC advertising (especially Google Ads) to address the specific pain points of dental consumers. For example, women/moms should be your most important target group since they tend to make decisions about dental matters. Therefore, your ads and any content, in general, should be created specifically for your most important audience. This means that you have to understand and address the pain points of working women who make decisions for their families.
As part of our full-service dental marketing, we also offer social media marketing (Facebook, Yelp, Instagram), reviews and reputation management, and optimization and management of your local search and business listing (Google Business Profile).
Our Expertise in Dental Marketing
PPC for dentists utilizes different keyword “nuances” which can save you a lot of money. Research and selection of relevant keywords are crucial, especially considering how expensive some dentist keywords can be. Our experience has shown that using long-tail keywords (phrases with three or more words) can be very effective, as well as building up a list of negative keywords so that your ads are not shown to the wrong audience.
We Make Your Dentist Ads Specific
Dentist PPC adverts are often too general and don’t address your potential patient’s greatest “Pain Points.” It’s crucial to ensure that your ads also focus on your specific area of expertise or on what makes you better than your competitors, and reflect that throughout the campaign. For example, people searching for a dentist to perform a root canal should see specific ads with a Call To Action (example: Get Painless Root Canal Treatment).
Why Dentists use Savvy Search Marketing for PPC
- We have experience in managing PPC accounts for dentists
- Our fees are competitive and we work hard to get you maximum impact for your PPC budget
- We are a Google Ads Partner as well as a Microsoft Advertising Partner (Bing/ Yahoo)
- We specialize in Pay Per Click (PPC) search marketing
- Custom and personal service
- Our reporting and online PPC Dashboard are second to none, enabling you to see all aspects of your campaigns
- Our PPC Services come with a 100% Satisfaction Guarantee
- No long-term contracts – our management is on a monthly basis
Dominate Online – Get New Patients
We will help you dominate your dental niche and get new patients. Being at, or near, the top of Google for relevant searches in your location is the most effective way for you to get new patients. There are several methods to do this, each one powerful in its own right. We specialize in each of these methods, to create a unique and complete digital marketing solution for YOUR dental practice. As your trusted digital marketing partner, we will work with you to aim for top Google visibility; a website that truly converts; and measurement of leads that is second to none.
Here is how we do this:
- The finest Google Ads PPC management you will find anywhere on the planet. Google Ads helps you get on top of Google, quickly and aggressively
- Integrated SEO that helps your business reach high organic rankings locally, for the search terms that your next customers will use
- Google Business Profile (formerly Google My Business) management that will boost your Google Maps visibility and overall SEO rankings
- Website and landing page creation that will engage your next patient and make them fully realize that YOU are THE solution for THEIR specific dental needs
- Conversion/ leads tracking, reporting, and measurement that will track your spending and performance. This leads to better optimization and improvements in customer acquisition
Why Dentists Prefer Savvy Search Marketing
Our process is very strategic and incremental. We want to understand your dental practice. We want to appreciate your value. We need to fully absorb why your next patient should come to you. This way, we can ensure that we identify and target your specific potential audience, with the right messaging in the most effective manner possible. We will NOT bombard you with tech jargon and complex reports. Rather, we educate you to understand and embrace every part.
What’s more, at Savvy, our pricing is transparent and fair given the level of expertise and performance you will receive from our Google Ads management team. Please see our pricing packages, noting most lawyers go for Gold or Platinum. We are so confident in our ability to meet your expectations that we offer no long-term contracts and no setup fees.
For more information about what the Savvy Google Ads management team can do for your dental practice, contact us online or call 1-855-488-0988 today. Our full-service digital marketing agency provides a satisfaction-guaranteed service designed to competitively maintain your online presence no matter what your budget is.
Ready to take your marketing to the next level and dominate online? Contact Savvy Search Marketing to book your FREE SEM/SEO consultation and evaluation today. You run your dental practice. Let Savvy run your Google Ads Management and online presence!
