Call-Only Campaigns Now Available in Google AdWords

screenshot of Search Network only selection on Google Ads

Google has introduced call-only campaigns, which enable businesses to show their ads only to targeted mobile searchers. The only action available for the searcher upon seeing the ad, is to call your business straight from their mobile device. No option is offered to click to your website as with regular Google ads.

This is a powerful and effective way for you to reach potential customers by prominently showing your phone number, business description and call button. Naturally these ads are shown only to people in your target geography, at your selected times of day, and for relevant keywords.

People are living their lives online and engaging with your business in new ways. With smartphones in hand, consumers are increasingly looking for products or services while on the go and then placing a call right away. According to Google, 70% of mobile searchers call a business directly from search results.

Call-Only campaigns are uniquely built for businesses that value phone calls more than website clicks. These campaigns are specially designed to only show on mobile devices that can make phone calls. This means every click you pay for can be a phone call to your business.

Such campaigns should have customized ads that are focused on a single call to action – phone calls. Tailor your ads for phone calls with text such as “speak to a specialist today” or “call to make an appointment” to let people know they can easily reach your business without needing to visit your site.

Many businesses will benefit from this campaign type. Here are some examples:

  •  Need a plumber? Surely you don’t want to spend lots of time looking at websites? You simply want to call two or three local plumbers, get estimates and get the jon done quickly. Call-Only campaigns for plumbers could be very powerful. Of course, the same is true for most local businesses needing phone calls
  •  Need an insurance quote? Again, what an easy way to connect with insurance companies ready to take your call
  •  What about finding a local dentist specializing in dental implants? Call-Only campaigns may be effective

What if your website is stuck in the early 2000s? What if it shows really badly on mobile devices? But you NEED calls, and you NEED them now. Call-Only campaigns may be the answer for you.

Below is how the Call-Only campaign option appears, as well as a sample call-only ad.

adwords-call-only-campaign-set-up

adwords-call-only-campaign-ad-sample

Savvas Kyriakides is a passionate entrepreneur and Digital Marketing Strategist. His ability to quickly grasp and understand many different business models and verticals combined with his passion for digital marketing and strategy, enables him and his team to execute sharp, focused and measurable action plans for Savvy clients.

Savvas is a keen chess player, having played chess at international level as a student and young adult. This included participation in three World Chess Olympiads and a World Chess Junior Championship. Savvas has applied his chess skills involving strategy, focus, concentration and understanding of the competition to digital marketing. Every move is connected and measurable.