Promotion Extensions Make Great Business Sense

An Example of a Possible Father's Day Promotion Extension

In order to advertise sales and promotions on the Search Network with the original Google Ads interface, usually. most advertisers added information to the ad copy. This method, although effective, used up limited characters in the already short text ads. Advertisers also had to set up new campaigns and create duplicate ads for different promotions which normally run for a few days. Now, thanks to the new AdWords interface, we can just change a single ad extension instead of updating the ad copy.

New Promotion Extensions for Text Ads

The new Google Ads interface has made the task of advertising promotions on the Search Network using text ads quite easy and effective with its new “Promotion Extensions.” These extensions have been available for Google Shopping ads since 2012 but now we can use them on text ads as well.

The new Promotion extensions are shown beneath ads in an easy-to-read format that is very noticeable, for both mobile and desktop. For example, mobile ads feature a price tag icon while desktop ads have the highlighted word “Deal.” Like all extensions, they are free to add and you will only be charged when someone clicks on it, just like any other clickable ad extension. These extensions can be applied at the account, campaign, or ad group level.

Preview Image of a Promotion Extension on Mobile Devices
Preview Image of a Promotion Extension on Mobile Devices
Actual Ad with Promotion Extension as it Appears on Google Search Results
Actual Ad with Promotion Extension as it Appears on Google Search Results

How We Can Use Promotion Extensions

We can select one of 12 special occasions or holidays relating to our promotion. For example, “Father’s Day” or “Back-to-School” which will also appear in the ads. In the case of the desktop ads, the word “Deal” will be replaced by the occasion we have selected.

Occasions Currently Available for Promotion Extensions
Occasions Currently Available for Promotion Extensions
An Example of a Possible Father's Day Promotion Extension
An Example of a Possible Father’s Day Promotion Extension

You can also select the monetary (all globally supported languages and currencies are available) or percent discount which shows alongside the word “off.” You also have the option of adding any promo code at checkout, minimum order values, as well as the dates when the sale begins and ends. However, due to the fact that promotion extensions must only include a monetary or percent-based discount, they can’t be used to promote “Free Shipping” or “Buy One Get X Free.

The extension can displays up to 2 lines of text that includes details of your promotion. Since this extension requires that you set a final URL, when someone clicks or taps on the extension, they will go to the special offers page on your website or landing page.

Why Use Promotion Extensions

Google explains that promotion extensions are a great way to attract customers who are searching for special offers and sales relevant to your business and increase your Click-Through-Rate (CTR). These extensions are extremely useful and easy to apply when advertising promotions for Christmas or Easter holidays or special events such as Mother’s / Father’s Day, Valentine’s Day, or Back-to-School, sales.

Another great benefit is that these extensions are easily updated since we don’t need to create new text ads for our special promotions. What’s more, when we edit our extensions we won’t lose any performance statistics. We also have the option of choosing to show our extensions on mobile devices and within the preset dates of the occasion or specific dates of our choosing. Of course, like all extensions, we can specify the days of the week or times of the day when we’d like our promotion extension to be eligible to show.

For more information about Promotion Extensions contact us. Our digital marketing agency provides a satisfaction-guaranteed service designed to competitively maintain your online presence no matter what your budget is. Ready to take your marketing to the next level and dominate online? Contact Savvy Search Marketing to book your FREE SEM/SEO consultation and evaluation today!

Savvas Kyriakides is a passionate entrepreneur and Digital Marketing Strategist. His ability to quickly grasp and understand many different business models and verticals combined with his passion for digital marketing and strategy, enables him and his team to execute sharp, focused and measurable action plans for Savvy clients.

Savvas is a keen chess player, having played chess at international level as a student and young adult. This included participation in three World Chess Olympiads and a World Chess Junior Championship. Savvas has applied his chess skills involving strategy, focus, concentration and understanding of the competition to digital marketing. Every move is connected and measurable.