The Savvy Search Marketing team was very pleased to be recognized and rewarded for their achievements and contributions to helping small businesses with a trip to the Google headquarters to attend this year’s All-Stars Summit.
“You and your team did such a great job helping small businesses grow, you’ve won an exclusive one-day trip to the Google Partners All-Stars Summit.”
The All-Stars Summit
Our team attended the Google Partners All-Stars Summit, located in Mountain View, CA, with a number of other businesses in the industry. Topics included Google advertising services, company history, mobile technologies, marketing, and more.
The Summit was packed with information, and we want to share a few key points that we took away and will be implementing going forward, and that you can use as well.
1. Focus On The User
This was one of the key points in the innovative process Google uses. It is easy to get caught up in designing, building, and marketing, but it is important to retain focus on the user and what their experience with your business and product will be like. If you can make your user feel awesome, and impact their lives or business, they’re going to become a long term fan.
2. Client Engagement
Engage your users. Ask them for feedback. Provide them with useful information. Market to them proactively. We have been thinking along these lines and were very pleased to hear the same concepts being promoted by Google.
We encourage all of our clients to interact and engage their users as much as possible, even before they become a client. To this end we have been promoting services such as LiveChat, to connect with your website visitors and be available to answer their questions immediately.
3. Innovation
Google has been highly successful due to how they encourage the innovative process. It’s a huge topic, but here are just a couple of highlights.
Think big. Instead of thinking in terms of improving things by 10%, start thinking of ways to improve things 100%. Innovation happens when there is a bigger challenge.
Rapid Prototyping. Work fast at creating a working solution. Prove something works, and then start refining and improving it. Getting to that first working stage quickly will drive you to move ahead faster and come up with even better innovations.
Fail well. Don’t let failures stop you. Learn from your mistakes, and apply what you’ve learned to the next project. Google doesn’t discourage or discipline their staff for failures. They move them on to another project to encourage the next step in the innovative process.
The Googleplex
Also as part of the visit, attendees were taken on a walking tour of the Googleplex, and for a visit to the on-site Google Store.
We look forward to using our experience to better serve you in the future! If you have any questions or ideas, send us an email: support@savvyk.com
